It is 2020, and the place and promotional strategy of marketing needs to go beyond the traditional routes. So when we see that the world is getting global, digital marketing evolves as a reliable medium to sell and promote the product and reach the customer base. Digital marketing, according to the expert, is an entirely new endeavour that faces the challenge of approaching the customer and comprehending how they respond in contrast to the old-world marketing. There are, in fact, many routes through which you can promote your brand, product or services. However, all these might be overwhelming if you don’t know how to utilise it properly. Learning skills and abilities related to digital marketing will definitely help you to go a long way. There are several institutes from where you can do a certified course in digital marketing and tap on the vast possibilities of marketing strategies and ideas.
Some popular modules of Digital Marketing
Content marketing is a powerful skill that is in a huge demand to reach the potential customer. The written contents are published on a website and are further promoted through social media, SEO, email marketing and to some extent PPC campaigns. Content marketing uses various tools like blogs, ebooks, podcasts, infographics, online courses and webinars.
Social Media Marketing
Social media marketing is mainly driven by creating brand awareness among customers and increasing social trust. This eventually leads to the building of a meaningful relationship with the customers. Once you become successful, you can get deeper to collect leads or direct sales channels. Through the leads, you can turn more traffic into your website and convert them into a happy and satisfied customer base.
Search Engine Marketing
Nowadays, many organisations promote their products and services using paid advertisements that surface on search engine results pages. Advertisers mainly bid on the keywords that users of Google and Bing might enter while searching a particular product or service in these platforms. Search engine marketing (SEM) is an effective way to bring traffic to the website. In the competitive market scenario, SEM is a good way to get the attention of the customers who are searching for a brand like yours.
Search Engine Optimisation
Search engine optimisation, also known as SEO, is one of the most popular yet difficult skills to master. To stay relevant in the industry, it is essential to get traffic to your website. Without taking the help of SEO there is no other way to survive on the Internet. Some of these well-known SEO techniques include researching proper keywords and integrating them into your content, creating relevant backlinking, optimising the web titles and loading speed. The search engine optimisation along with search engine marketing constitutes the ‘inbound marketing’. This type of marketing captures the attention of the users, drives the traffic to the website and finally converts them into customers.
This is one of the trending technologies of marketing in the digital platform. In the affiliate program, the influencers from various domains tend to promote products of different companies. Influencers can put a link in their blog or website. If their program is successful, they earn a commission every time a new lead is introduced or sales is generated.
A website is a hotbed of all digital marketing activities. It is a single powerful standalone platform that is capable of executing a variety of online marketing campaigns. A good website should represent the label, product, and service in a straightforward way. Besides, it should be fast and should have a user-friendly interface.
In the world of digital marketing, one of the popular and effective ways is to go for Email marketing. A lot of people think that email marketing is based on sending spam messages which are incorrect. The potential customers or people who are interested in a specific brand are contacted through email marketing. The marketing tactics include keeping in touch with them and sending them regular mails. Email marketing is an effective way to create a customer acquisition funnel and transform the potential leads into customers.
YouTube is not confined to the limits of showcasing videos related to songs, movies, dance etc. It has now emerged as an alternative platform where people look forward, before making any purchase, learning new things, reading reviews and others. Similarly, there are several other mediums like Facebook, Instagram, or even TikTok, where many organisations promote their brands through ad campaigns.
Now SMS Messaging is another popular digital marketing platform that has been operational for a long time. There are many companies that send messages to their customers to inform them about their latest promotions and offers that can benefit them. We have also seen how the government is using the SMS Message Campaign to spread awareness on different issues to the common citizen. The progress in technology has focused on text-to-give campaigns that also allow customers to pay via simple text message.
Viral Marketing is a combination of different types of digital marketing modules we have mentioned above. It makes use of various tools like a post, video, meme or other types of short creative content that spreads across like a virus. The essence of viral marketing campaigns is that it promotes the same content in multiple channels like Youtube, Twitter, Instagram, Facebook, Blog, Post and others over a short duration to reach maximum people and create a powerful impact.